1:40pm – 2:25 p.m. CT
Grand Hyatt Nashville
1000 Broadway
Nashville, TN 37203
Speakers
Jesse Robeson, Director, KTGY
Jessica Delis, Senior Director, Build to Rent (BTR) Operations, Cardinal Group Companies
Danielle Jones, Director, Marketing – Build-to-Rent, Core Spaces
Mike Doucette, Head of Business Development, Onboard powered by Conservice
Laura Mullaney, Senior Manager, Asset Management, Roofstock
Cassy Hollihan, Senior Strategic Marketing Manager, RangeWater Real Estate (Moderator)
What you’ll learn
- Occupancy and vacancy trends across key BTR markets.
- Successful launch strategies and pre-leasing best practices.
- Branding and rebranding: Aligning design, tech, and service with renter expectations.
- Technology and AI tools for leasing optimization and resident engagement.
- What renters want: Generational preferences, amenity trends, and smart home tech.
- Tailoring marketing and operations to regional and demographic demand.
- Design for flexibility: Remote work, multigenerational living, and climate-responsive planning.
- Resident-level engagement strategies: Boosting retention, renewals, and satisfaction.
- Measuring marketing ROI, tenant satisfaction, and their impact on NOI.
- Regional preferences: Suburban vs urban expectations in design, amenities, and service models.
